”American Idol is about helping people fulfil their career aspirations and jump out of bed everyday to do the job they love – Monster’s newly enhanced website provides unique products and tools to help people do just that. Ultimately, Monster and American Idol are both about life improvement and we are delighted to be associated with the programme.” quoted Julian Acquari, managing director at Monster UK and Ireland.
I never thought of job boards being part of the “life improvement” business commented David Smith, MD of the DS Interactive group but I sure will subscribe to this from now on!